Behind Business Insider's Paid Content Success Story

Behind Business Insider's Paid Content Success Story

Business Insider developed and executed a paid premium content offer, but wanted to further increase engagement, conversion rates, and revenue. 

They introduced a new approach of rapid experimentation and learning — targeting specific audience segments with freemium paywalls, registration offers, and personalized promotions with the goal of optimizing every step of the user journey and building on the success of their efforts.

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