Billboard Music Group Selects Piano to Accelerate Its Digital Growth

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Billboard Music Group will leverage Piano to optimize its digital offerings, increase its loyal audience, raise conversion rates and boost online revenues.

Piano is proud to announce that Billboard Music Group has selected the media industry’s leading content monetization platform to achieve its strategic goals and power its key business initiatives.

“Piano’s platform will help us capitalize on digital trends,” said Deanna Brown, Managing Director. “After a thorough review of the available solutions in the market, we picked Piano because of its superior monetization capabilities, built-in testing and ability to enhance every step of the user journey. With Piano as a partner, we can focus on doing what we do best — creating quality content that matters to a growing and dedicated audience.”

“We picked Piano because of its superior monetization capabilities, built-in testing, and ability to enhance every step of the user journey.”

Deanna Brown
Managing Director at Billboard Music Group

Piano enables media companies and content marketers to easily orchestrate, measure and optimize the entire customer experience — to drive revenue and automate results. The company's award-winning, high-performance platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), a user management system (Piano ID), and an intelligent email personalization and content recommendations tool (Piano ESP) that serve media businesses across digital platforms. Every month Piano powers more than 200,000 digital media subscriptions and customizes the user experience for billions of site visits.

“Piano is thrilled to partner with Billboard Music Group,” said Andrew Meranus, SVP of Sales, North America. “Our robust software platform is designed and built to support businesses as they create experiences around high-quality, premium content like Billboard’s, and we look forward to helping the team grow and further monetize their digital business.”

Billboard Music Group will join the ranks of Piano clients that include Business Insider, Bloomberg, Oath, GateHouse Media, The Economist, Hearst, Bonnier, Digiday, Postmedia Network, Condé Nast, Grupo Abril, Funke Mediengruppe, The Ladders, Stitcher and over 1,300 other media brands.

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