The Boston Globe is doing just that, and it seems to be working. It might be the foundation of a sustainable revenue model for local newspapers.
Is local news worth a dollar a day?
That’s the fascinating question The Boston Globe is now posing to its local readers. It’s a query that should resonate among the press around North America and Europe as well.
Ninety-nine cents has become the golden price of digital media. Ninety-nine cent trial offers are everywhere you look, and $7.99 to $9.99 a month will you everything from Hulu to Netflix to Spotify.
Now the Globe offers a simple proposition: If you want unlimited, cross-platform digital access to our news report, pay a dollar a day.
This isn’t just about pricing. It’s a strategy with several moving parts, building on the foundation of sufficient unique content. The company has gotten better at learning, gaining the courage to price on the fundamentals of analytics and their interpretation.