Piano Wins 2018 Digiday Tech Award

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DigidayAward

Piano is proud to announce that we have won the 2018 Digiday Technology Award for Best e-Commerce for Content Platform. This award recognizes the best platform for media and marketing to drive engagement, subscriptions, loyalty and revenue while managing all aspects of the e-commerce lifecycle. We are honored to win.

Our winning case study demonstrated how Business Insider developed and executed a paywall optimization strategy using Piano’s best-in-class solutions to improve customer engagement, increase subscriptions and drive revenue. As a result, Business Insider increased the ratio of long-term subscribers by 42 percent within two months of implementation and increased revenue by 153 percent quarter over quarter.

This is the second recent recognition for Piano. In August, we earned a top spot on the 2018 Inc. 5000 List of the fastest-growing private companies in America — ranking number 440 after increasing revenue more than 1,150 percent from 2014 to 2017.

The Digiday Technology Awards recognize the technology platforms bringing transparency, efficiency and effectiveness to the media and marketing processes for brands, agencies and publishers.

Read the full Business Insider case study here.

 

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