In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., with more than 200 special interest brands — including titles like Saveur, Field & Stream, Outdoor Life, Cycle World and Popular Science — made the decision to add to their audience offerings and build new revenue streams through the addition of premium online experiences. The company’s websites attract a combined average of 17 million unique visitors per month.
“We saw the potential to open our properties to different audience models, and different monetization models.”
Executive Vice President, Bonnier Subscriptions
While the company had experimented with paid premium content in the past, their core digital content had always been available to users for free, supported by advertising. They were looking for additional revenue that didn’t wall off access to their users.
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