A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than 3.5 million online visitors each month.
Looking to add value without restricting access to the content users already loved, the publication set out to modify their digital model and add new revenue streams. The result was Golf Digest Schools and Golf Digest All Access, premium content centred on streamed instructional videos available to buy individually or through monthly or annual subscriptions. As the only technology solution Golf Digest found that could support their strategy, Piano provided the tools, data and team required to fuel the new model and ensure it was rolled out right, with the best offers and promotions in place. In less than a year, conversion rates had soared.