Inside La Presse+ Decisive and Final Move to Digital

User jorney-1

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In 2010, Management at the Montreal daily La Presse came to a conclusion: the traditional paper was doomed. The publishing group, created in 1884, enjoys a stable and patient shareholder, the Groupe Gesca, a subsidiary of the industrial conglomerate Power Corporation of Canada. They durably supported La Presse’s management, a team characterized by a mixture of vision, strong leadership and quiet resolve. Since January 1st, La Presse only relies on its tablet edition, “La Presse+”, and on its thick Saturday paper, typical of the North American market with its 10 sections enjoyed around households every weekend.

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