How important is design in your user engagement strategy?At Piano, we think it's very important — which is why our product team has been hard at work incorporating new features and functionality to make designing and testing the right message as easy as possible. We understand that not only helps your user messaging gain the attention it deserves, but improves results, too.
Today we’re excited to announce the launch of Templates 2.0 — an improved take on designing and presenting offers, registration prompts, newsletter signups, and ad-blocker intercepts. Templates 2.0 allows you to create and manage multiple versions of your favorite user messages to help you test the effectiveness of your copy, visuals, colors, fonts, calls-to-action, and just about any other custom content you create.
Here’s a selection of some of our favorite new features:
Explore, copy, and customize ready-made templates covering a variety of use cases — from subscription landing pages to ad-blocker intercepts to metered paywall reminders and expirations — and new ways to display your offers. All templates come preloaded with the code, content managed fields, and VX integrations you need to get started.
Make quick and easy copy and visual changes to your templates — without the help of your IT department.
Create, test, and optimize your CTAs, messaging, visuals, colors, fonts and other custom content with ease. No developers required.
Gain KPI-driven performance insights using new template variants and split-testing capabilities. Or, take advantage of new metadata fields to compare and optimize templates and better categorize your benchmarks.
In addition to adding new features, we’ve improved our existing functionality to make template management faster, easier and more productive. New enhancements include:
New preview engine
View templates with pixel perfection in both desktop and mobile mode, select and preview different offers into your offer templates on-the-fly, and test their responsiveness with different widths and display formats (e.g. modals, inline, etc.) on your article pages.
Redesigned template library
Quickly find the right template for your use case with live thumbnail previews, a redesigned catalog, and better sorting, filtering, and searching.
Advanced Editing Capabilities
Save time in the tool. Instead of switching to the Template menu, edit templates directly in Composer cards. New “portable” editing and management interfaces allow you to create, manage, edit, and test your templates and variants from anywhere a template is linked within the platform.
Want to know more? Check out our documentation. Contact your account representative. Or if you’re not a Piano customer yet and want to see templates in action, request a demo. We understand the world is a visual place — Piano is here to help.