Michael Silberman Joins Piano as Senior Vice President, Strategy

User engagement

Pioneering digital executive adds publishing expertise, audience insights, industry relationships

New York, NY, February 5, 2018 — Trevor Kaufman, Piano CEO, announced today that Michael D. Silberman is joining the company as Senior Vice President, Strategy. In that role, Silberman will lead marketing and communications for the company, reinforcing Piano’s position as the preeminent company providing tools and services for media companies to drive user engagement, insights and revenue. As a key member of the senior leadership team, he will contribute to overall company strategy along with the future design of Piano products and services.

Silberman joins Piano from New York Media, where he was General Manager, Digital Media, overseeing consumer marketing, product development and business development, leading a team of 45. During his time at New York, Silberman launched Vulture.com and TheCut.com as standalone brands, helped grow digital revenue four-fold and increased monthly unique users from 3 million to 35 million.

“There is simply no one smarter about or more experienced with the business of digital publishing than Michael Silberman,” said Kaufman.  “His track record speaks for itself. I’ve dreamed of putting Michael’s talents to work shaping Piano’s strategy and leveraging his skills on behalf of our clients since we met several years ago, and I’m delighted Piano has grown to the point where we could make it happen.”

“I’m thrilled to join the team Trevor has built,” said Silberman. “Piano is uniquely positioned to help media companies make the shift from the ad-based attention model to focusing on user engagement — winning hearts and minds to develop long-term sustainable businesses based on direct customer relationships.”

Prior to New York, Silberman was Vice President and Editorial Director of Rodale Interactive, overseeing digital content and site experience for eight magazine brands. Silberman was one of the founding editors of MSNBC.com, driving the early strategic direction of the site and partnering with the business and technology teams to build it into a leading digital news destination. He started his career at CBS News, rising from desk assistant to field producer.

Silberman served for two years on the executive committee of Digital Content Next, the leading trade organization for digital content companies and is a longtime board member of DCN. He is also a former board member of the Online News Association and served as treasurer, vice president and president.

For additional information, contact Patrick Appel, patrick.appel@piano.io, (646) 350-1999

About Piano

Piano is the digital content monetization and audience intelligence platform for the world’s largest and most sophisticated media companies. The company’s award-winning, high-performance enterprise platform includes a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), and a user management system (Piano ID) that serve as a comprehensive product suite for media businesses across digital platforms. Piano clients include NBC Universal, Business Insider, Bloomberg, AOL, Gatehouse, The Economist, Hearst, Bonnier, Digiday, The Postmedia Network, Condé Nast, Grupo Abril, and over 1,300 other media outlets.

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