Why Free Trials Don’t Always Lead to Long-Term Loyalty

Despite the current state of the economy, one thing is nearly certain — consumers crave content more than ever, and streaming content is in abundance.
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Why Free Trials Don’t Always Lead to Long-Term Loyalty

Piano Partners with the Local Media Consortium

The collaboration will empower LMC members to enhance audience engagement and drive subscription conversion.
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Piano Partners with the Local Media Consortium, to Collaborate with Media Organizations Across North America

Piano Awarded as Technology Pioneer by World Economic Forum

Piano, the leading subscription, data management, and customer experience technology provider, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology ...
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Piano Awarded as Technology Pioneer by World Economic Forum

10 Strategic Recommendations Fuelled by Piano’s Benchmark Data

What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?
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Traffic Volume 4: Exploring Data-Driven Healthcare, the Rise of TikTok, Secrets to Digital Subscription Success and More

Traffic Volume 4: Exploring Data-Driven Healthcare, the Rise of TikTok, and More

What do preventative healthcare, TikTok, and modern journalism have in common? They’re all combining data and innovation to find new ways to thrive in the current digital landscape. 
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Churn Decreases Following COVID-19 Subscription Surge

News subscribers acquired during the COVID-19 outbreak are retaining better than those acquired before the crisis.
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The Philadelphia Inquirer - Sustaining Local News Through Crisis

Watch Megan Parzych, Vice President Marketing at The Philadelphia Inquirer and Michael Silberman, SVP Strategy at Piano discuss lessons learned during the Coronavirus crisis.
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Subscriptions Rise With Coronavirus Coverage: Weekly Updated Chart

Subscriptions Rise With Coronavirus Coverage

Piano has been tracking subscription trends in Europe and the United States since the beginning of March, just before the global pandemic was declared on March 11. The chart below shows the
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The Zero-Party Data Strategy: Monetizing Data in a World Without Third-Party Cookies

The Zero-Party Data Strategy: Monetizing Data in a World Without Third-Party Cookies

What will the digital advertising landscape look like once third-party cookies come to an end? Read our ebook to find out.
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