Ashley Deibert Joins Piano as Chief Marketing Officer

Piano announces today that seasoned marketing executive Ashley Deibert has joined the organization as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on Piano’s global ...
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Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all who are now operating under a ...
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How Funke Mediengruppe’s new subscription strategy helps finance local journalism

Trevor Kaufman Wins "Best MarTech Company CEO"

We are so proud to  announce that our CEO Trevor Kaufman has been selected as the 2020 winner of the “Best MarTech Company CEO” from MarTech Breakthrough. The annual awards program recognizes ...
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5 Steps to Building a Successful Digital Subscription Business

Despite the global effects of the pandemic, the rise in subscription rates has further proved the resilience of the media landscape. It also emphasized that audiences are in fact, willing to pay
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Monetizing In A Cookieless World: Piano Secures First Party Tracking With Cookie Extension

Over the past year, several browsers have, or are planning to, limit third-party cookies and cross-site tracking. Apple started the trend by deploying Safari’s ITP (Internet Tracking Protection)
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Announcing Piano Academy: The Subscription Event of 2020

Successful subscription businesses are a journey, not a destination. And what works for one isn’t necessarily the right fit for another. 
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