Report from the FT Digital Media 2016 conference

Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
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Paid content journey – from dollar shave to fan club

By Nick Tjaardstra, WAN-IFRA What does selling online news have in common with selling shaving razors?
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Are We at a Tipping Point Against the Dominance of Ad-Supported Journalism?

by Hampton Stephens, Mediashift
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User jorney

Data-driven product pricing for digital subscriptions

This is another article from Piano’s Lead Data Scientist Roman Gavuliak written last year and re-posted here for the edification of our faithful readers. To read all of Roman’s articles please
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New Zealand Newspaper jumps on the Paid Content bandwagon

By Tim Murphy, The Spinoff Its masthead describes it as the “Independent Voice of the South.” Others, affectionately, call it the Oddity. Now the Otago Daily Times lives up to both labels with
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Editorial Analytics: news organizations embracing analytics and metrics, but most have far to go

News organizations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many
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User engagement

Jon Skinner (ESPN) and Shane Smith (Vice) share thoughts at Code/Media

Piano's David Restrepo is at the Code/Media conference in Dana Point, CA and listened to ESPN chief Jon Skinner talk about the future of ESPN. Apparently, David says, ESPN is working on getting
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