As Digital Media Companies Shift Focus from Scale towards Loyalty and Revenue, Piano Achieves Fourth Consecutive Quarter of Record Growth

In Q1, NY-based SaaS business adds Crain’s, Digiday, London Review of Books, Resignation Media, Grupo Expansión, National Geographic, Stratfor, GFR Media, Investor’s Business Daily to who’s who ...
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The funnel

Piano Powering Content Monetization Strategy For The Economist

Publisher Utilizes Piano’s Powerful and Intuitive Platform to Drive Engagement and Optimize Digital Revenues Across Desktop, Mobile and In-App Offerings
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User messaging

Piano Debuts Composer, World’s Most Powerful Audience Segmentation Engine

Visual Rules Platform Allows Media Companies to Define and Create Custom Experiences for Unlimited Number of Unique Audience Segments with No Coding Required
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Publishing
Strategy
Video

Report from the FT Digital Media 2016 conference

Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
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Revenue

Paid content journey – from dollar shave to fan club

By Nick Tjaardstra, WAN-IFRA What does selling online news have in common with selling shaving razors?
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User jorney
Publishing

Data-driven product pricing for digital subscriptions

This is another article from Piano’s Lead Data Scientist Roman Gavuliak written last year and re-posted here for the edification of our faithful readers. To read all of Roman’s articles please
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Strategy

New Zealand Newspaper jumps on the Paid Content bandwagon

By Tim Murphy, The Spinoff Its masthead describes it as the “Independent Voice of the South.” Others, affectionately, call it the Oddity. Now the Otago Daily Times lives up to both labels with
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