Churn Decreases Following COVID-19 Subscription Surge

News subscribers acquired during the COVID-19 outbreak are retaining better than those acquired before the crisis.
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The Philadelphia Inquirer - Sustaining Local News Through Crisis

Watch Megan Parzych, Vice President Marketing at The Philadelphia Inquirer and Michael Silberman, SVP Strategy at Piano discuss lessons learned during the Coronavirus crisis.
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Subscriptions Rise With Coronavirus Coverage

Piano has been tracking subscription trends in Europe and the United States since the beginning of March, just before the global pandemic was declared on March 11. The chart below shows the ...
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Subscriptions Rise With Coronavirus Coverage: Weekly Updated Chart
The Zero-Party Data Strategy: Monetizing Data in a World Without Third-Party Cookies

The Zero-Party Data Strategy: Monetizing Data in a World Without Third-Party Cookies

What will the digital advertising landscape look like once third-party cookies come to an end? Read our ebook to find out.
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Mediahuis – Growth Opportunities in a Cookieless World. Will You Be Ready?

Watch this webinar with Geert Desager, Strategy Director at Mediahuis, and Michael Silberman, SVP Strategy at Piano, to learn how the user data landscape is changing and how to prepare to benefit.
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TechCrunch – Building and Growing a Successful Subscription Business

In this webinar, TechCrunch COO Ned Desmond joins Michael Silberman, SVP Strategy at Piano to discuss the lessons they’ve learned during the launch of Extra Crunch and how you can apply those to
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The New York Times, Digiday, and INMA – The Publishing Industry. The Crisis. The Future.

Watch this debate hosted by Michael Silberman from Piano featuring Ben Smith from The New York Times, Brian Morrissey from Digiday and Grzegorz Piechota from INMA. 
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Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

Piano finds significant increase in news subscriptions tied to COVID-19 outbreak.
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Sustaining the News Business Through Crisis

As the COVID-19 crisis intensifies around the world, the incredible value that newsrooms provide has never been clearer. The information that journalists are working around the clock to deliver
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