Reimagining the Paywall: Piano Launches LT[x]

With the launch of Piano LT[x] — a new machine learning framework that predicts user behavior — the static paywall should get ready to take its last breath. 
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Piano Wins 2018 Digiday Tech Award

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Look Beyond the Meter: The Future of the Metered Paywall

This article, by Piano SVP Michael Silberman, was originally published on August 20, 2019 under the title “The Future of the Metered Paywall,” as part of the Online News Association's blog for ...
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Look Beyond the Meter: The Future of the Metered Paywall
The Power of AI: How Today’s Marketers Can Turn Data Into Action

The Power of AI: How Today’s Marketers Can Turn Data Into Action

There’s a debate going on in the technology industry today — one that’s been argued across the pages of The Economist, Wired and Forbes. They’ve all asked the question: is data the new oil?
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Predicting Conversion: The Variables of User Behavior

Predicting Conversion: The Variables of User Behavior

This article, by Piano SVP Strategy Michael Silberman, was originally published on August 14, 2019 as part of Digital Content Next’s InContext blog, under the title “Predicting conversion:
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Piano Named to Inc. Magazine's Annual Inc. 5000 List of America's Fastest-Growing Private Companies

Piano Named to Inc. Magazine's Annual Inc. 5000 List of America's Fastest-Growing Private Companies

NEW YORK, August 14, 2019 –  Piano, the leading subscription commerce and customer experience technology and services provider, today announced the company has been named to the Inc. 5000 list, a
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Building a Successful Digital Subscription Business: How it Starts

Building a Successful Digital Subscription Business: How it Starts

This article, by Piano CEO Trevor Kaufman, was originally published on April 30, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title
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Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Relationships are tricky. Sometimes you meet someone and find yourself clicking right away. Other times — while you’re both interested — your date may be slower to engage. They need to be courted
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Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog, under the title “Has AI
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