On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that ...
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Betting On Tortoise: What Britain’s Newest Media Group is Doing to Win the Race for Readers

In Aesop’s classic fable, The Tortoise and the Hare, a rabbit’s hubris is matched against a tortoise’s steady confidence — and everybody familiar with the tale knows how that story ends. Still, ...
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Unlock New Revenue with true[X] and Piano

More and more users are willing to pay for content. We see that for hundreds of sites on the Piano platform, and in prominent media industry examples like The New York Times and Wall Street ...
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The Advent of Apple News Plus: Great for Business or Too Good to Be True?

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives,
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The Advent of Apple News Plus — Great for Business or Too Good to Be True?

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives,
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Piano Launches First Hyper-Personalized AI Email Newsletter and Content Recommendation Platform

NEW YORK, February 26, 2019 — Piano, the leading customer experience optimization company driving revenue for content marketers and media, today announces the launch of Piano ESP, the first
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Dig Deep Into Your Audience Experience With Three New Reports in Composer

Every step along the conversion journey, and every move your users make as they interact with your site, has value — helping you build towards your revenue and business goals. And with the launch
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Piano Raises $22M Series B Round Led by Updata Partners

New York — Piano, the leading content monetization and audience intelligence technology company, today announces it raised a $22M Series B funding round, led by Updata Partners. This comes as a
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Inside Philanthropy Shifts Strategy and Grows  Revenue by 58%

Inside Philanthropy (IP) was created with a simple goal in mind - to pull back the curtain on one of the most powerful and dynamic forces shaping society. It’s an often secretive world, where
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