Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

Introduction In today’s competitive media environment, content providers and publishers need to use all of the tools in their toolbox to meet their audience and revenue goals. But many are still ...
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Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

The Future of Content is Now: The Cross-Platform Capabilities of Piano

You might call it the sixth sense of the Piano platform. Like the extrasensory perception it shares a name with, Piano ESP looks into the future, using machine learning to analyze behavior ...
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Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

A demonstrably engaged audience. Passion for their brand. A strategy that puts the audience first.
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Building the Brand: Why AAAS Introduced a Metered Paywall

When you want to get the latest news on international science policy, view rich multimedia pieces that span scientific disciplines, or follow the latest offerings from award-winning science
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How Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., with more than 200 special interest brands — including titles like Saveur, Field & Stream, Outdoor
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Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

How Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than
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Piano chosen as a 2019 Red Herring Top 100 North America Winner

New York, June 12, 2019 — Piano, the leading subscription management and customer experience technology provider, today announced it has been chosen as a winner of Red Herring Top 100 North
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On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that
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Betting On Tortoise: What Britain’s Newest Media Group is Doing to Win the Race for Readers

In Aesop’s classic fable, The Tortoise and the Hare, a rabbit’s hubris is matched against a tortoise’s steady confidence — and everybody familiar with the tale knows how that story ends. Still,
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