The Getting Started Guide: A Phased Approach to Defining and Developing the Right Subscription Product

Introduction With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users, and ...
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The Getting Started Guide: A Phased Approach to Defining and Developing the Right Subscription Product

The Launch: TechCrunch Offers Something “Extra”

Since 2005, TechCrunch has been the go-to source for the latest news on technology and startups, with a thriving events business and 15 million monthly active users (per ComScore). Then they ...
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The Launch: TechCrunch Offers Something “Extra”

The Launch: The Hustle Takes on “Trends”

Founded in 2015 as an events company, The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now ...
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The Launch: The Hustle Takes on “Trends”
Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

Introduction In today’s competitive media environment, content providers and publishers need to use all of the tools in their toolbox to meet their audience and revenue goals. But many are still
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The Future of Content is Now: The Cross-Platform Capabilities of Piano

You might call it the sixth sense of the Piano platform. Like the extrasensory perception it shares a name with, Piano ESP looks into the future, using machine learning to analyze behavior across
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Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

A demonstrably engaged audience. Passion for their brand. A strategy that puts the audience first.
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Building the Brand: Why AAAS Introduced a Metered Paywall

When you want to get the latest news on international science policy, view rich multimedia pieces that span scientific disciplines, or follow the latest offerings from award-winning science
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How Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., with more than 200 special interest brands — including titles like Saveur, Field & Stream, Outdoor
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Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

How Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than
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