NEW YORK, February 26, 2019 — Piano, the leading customer experience optimization company driving revenue for content marketers and media, today announces the launch of Piano ESP, the first artificially intelligent email newsletter platform to automatically personalize and deliver multi-channel, audience intelligent content recommendations to each individual user. It uses machine learning to analyze user behavior across email, desktop and mobile, discovering individual reader preferences to recommend the articles users are most likely to click on next. The official launch from soft beta follows the success of Piano’s Series B funding news, announced in January 2019.
“In an era of unprecedented content competition, Piano ESP supports our mission to deliver on the specialized needs of content companies,” said Trevor Kaufman, Piano CEO. “Our ultimate goal is to create value for our clients by getting the right content in front of the right people at the right time, driving subscriptions and shedding light on users’ journey. Our objective is to provide a clear, all-in-one interface that delivers messages, manages effectiveness, tracks impact, and generates revenue.”
Since Piano’s strategic decision to acquire content marketing cloud Newzmate in November 2018, and subsequent soft launch of Piano ESP, the company has seen strong customer growth and revenue around the product. With Piano ESP, teams can create personalized newsletters and emails with behavioral analysis, adaptive design editors, and content selection rules to maximize results and increase revenue. Average reported results include a 150 percent increase in open rate, a 120 percent increase in pageviews, 80 percent longer visit durations and 50 percent increased revenue.
“Piano represents the best-in-class when it comes to audience intelligence and monetization, and is the platform of choice for thousands of major international media and content brands,” said Alexei Chapko, former Newzmate CEO and current Piano Vice President of Sales in Eastern Europe and Asia. “Our relationship with Piano enables us to realize our founding goal and build on our shared vision, values, and understanding of the market.”
Piano ESP joins Piano’s award-winning platform and integrated suite of intelligent business tools, including a subscription commerce engine (Piano VX), a customer experience toolkit (Piano Composer), and a user management system (Piano ID) that work in concert to create a seamless customer experience and develop sustainable business models. The company currently employs 180 staff members across seven offices from New York and London to Rio De Janeiro.