Piano launches ‘Piano for Business Media’ – a dedicated platform for 21st century business media

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9 May 2018, New York – Piano, the leading content monetization and audience intelligence technology company, today announced the introduction of ‘Piano for Business Media’ — a suite of features specifically designed for business media companies. This version of the Piano platform will empower business media companies to market, sell and fulfill their content across any channel — print, digital, events or data -– while supporting multiple revenue models such as subscriptions, controlled circulation or memberships.

This modern paywall and circulation management platform addresses the challenges of business media companies at every stage of the customer funnel, such as growing subscription revenue, increasing controlled circulation and driving conference attendance. The business media suite has been developed based upon Piano’s extensive experience working with leading business-to-business media companies like Bloomberg, Crain’s, Business Insider, Digiday and TechCrunch.

Trevor Kaufman, CEO, Piano commented “Today, we’re thrilled to announce Piano for Business Media: an expanded set of our tools purpose-built for the needs of business-to-business content. Whether the model is paid or controlled circ, or targeting individuals or institutions, the power of this platform is exciting. We’re enabling business media brands to better segment, message, survey, register, and charge their readers across platforms.”

Some key features of the platform:

  • Target users based on loyalty, engagement, previous purchase history or on-site behavior
  • Present paywalls, registration barriers, or qualification forms for controlled circulation
  • Sell subscriptions, memberships, access to individual reports—including tiered subscription plans with different access levels
  • Manage and fulfill print, digital, newsletters, video or data access
  • Sell to groups, institutions or universities

Business media is in the midst of a shift from simply driving transactions to building long term relationships with customers. ‘Piano for Business Media’ is built to enable that change.

The ‘Piano for Business Media’ platform will be previewed at Connectiv CEO Summit in New Orleans. If you would like more information about the product, you can either download the Piano for Business Media Brochure or request a demo here.


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