Pro Farmer Picks Piano to Drive Digital Subscription Growth for Paid Content Unit


Farm Journal Media’s paid content service, Pro Farmer, has selected Piano to power Pro Farmer’s new paid content and digital marketing strategy.

“Piano’s platform will help us better capitalize on digital subscriptions through our online platforms –, and three other associated sites,” said Grey Montgomery, President/CEO of Pro Farmer. “After a thorough review of the available solutions in the market, we picked Piano because of its monetization capabilities, built-in testing, and ability to enhance every step of the user journey. With Piano as a partner, we can focus on doing what we do best: creating quality content that matters to a growing and dedicated audience.”

Piano is the digital content monetization and audience intelligence platform for the world’s most sophisticated publishers and media companies. The company’s integrated, elegant, and powerful enterprise platform includes a subscription commerce tool (Piano VX), a customer experience engine (Piano Composer), and a user management system (Piano ID) that serve as a complete and vertically-integrated product suite for media businesses across analog and digital platforms. Piano recently announced “Piano for Business Media,” a suite of features specifically designed for the needs of business-to-business publishers like Pro Farmer.

“Piano is delighted to partner with Pro Farmer,” said Trevor Kaufman, Piano CEO. “We’re excited to see them take advantage of the new purpose-built business media features — like corporate access via site-licenses, tiered subscription plans, and progressive user profiling. We look forward to working with Pro Farmer’s world-class team to help grow its digital business.”

Pro Farmer will benefit from Piano’s customer experience team, with dedicated account management designed to meet clients' immediate and long-term needs. As part of that commitment to client success, the two companies plan to meet on a regular basis to discuss Piano’s roadmap and ensure it reflects the future priorities of Pro Farmer.

When Pro Farmer launches on Piano’s platform, it will join the ranks of Piano clients that include NBC Universal, Hearst, Bonnier, The Economist, Bloomberg, The Postmedia Network, GateHouse Media, Grupo Globo, Business Insider, and over 1,300 other media outlets.

About Farm Journal Media

Farm Journal Media is the nation’s leading business information and media company serving the agricultural market. Started 140 years ago with the preeminent Farm Journal magazine, the company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; events; nationally broadcast television and radio programs; a robust mobile text marketing business; and an array of data-driven paid information products. Pro Farmer and Doane Advisory Services are a division of Farm Journal. Pro Farmer provides grain marketing advice to thousands of growers of board-traded commodities. Doane is a market leader for agricultural economic information and outlook, serving agribusiness, food procurement and grain brokerages.

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