Russia Direct Chooses Piano VX to Monetize Reports & Subscribers

The funnel-1

Screen Shot 2015-12-17 at 16.45.04The newest distinct voice coming out of Moscow is Russia Direct, a publication that experts and senior decision makers rely on to debate and understand Russia's relationship with the world. Their team is selling subscriptions and specialized reports using Piano's VX platform. The publication is one of a number of B2B publications that has chosen VX to monetize their unique and valuable online content because of VX's flexible and sophisticated value exchange models.

Founded in 2013, Russia Direct features original reporting as well as fresh writing from a wide variety of experts from  both Russia and around the world; people who deliver insight often missing from today's media landscape. Every day, Russia Direct provides their growing and very influential audience unique intelligence on the people, trends, issues and challenges that are driving the global conversation about Russia.

Screen Shot 2015-12-17 at 12.53.47More than half their subscription revenue is being driven by individual report downloads while the other half comes from all access subscriptions. Having more than one revenue stream is just one of the ways Piano is helping Russia Direct build a sustainable business model that will endure through 2016 and beyond. We are proud to welcome them to the Piano family.


Michael Silberman Joins Piano as Senior Vice President, Strategy

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