Subscriptions Rise With Coronavirus Coverage

Subscriptions Rise With Coronavirus Coverage: Weekly Updated Chart

Piano has been tracking subscription trends in Europe and the United States since the beginning of March, just before the global pandemic was declared on March 11. The chart below shows the relative number of new subscribers for each week compared with the average weekly new subscriptions acquired in January and February. 

Piano_Subscriptions_Increase_Coronavirus_20200524

In the third week of May, subscription acquisition was up 85% up in Europe and 25% in the U.S. compared to the weekly average in January and February.

Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

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