How Digital Publishing Strategies are Leading Brands to a Cookieless Future

It’s no secret that at some point in 2022, third-party cookies will crumble.
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 The state of direct brand engagement

Ashley Deibert Joins Piano as Chief Marketing Officer

Piano announces today that seasoned marketing executive Ashley Deibert has joined the organization as its new Chief Marketing Officer (CMO). As CMO, Deibert will focus on Piano’s global ...
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Why Free Trials Don’t Always Lead to Long-Term Loyalty

Despite the current state of the economy, one thing is nearly certain — consumers crave content more than ever, and streaming content is in abundance.
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Why Free Trials Don’t Always Lead to Long-Term Loyalty
Piano Partners with the Local Media Consortium, to Collaborate with Media Organizations Across North America

Piano Partners with the Local Media Consortium

The collaboration will empower LMC members to enhance audience engagement and drive subscription conversion.
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Piano Awarded as Technology Pioneer by World Economic Forum

Piano Awarded as Technology Pioneer by World Economic Forum

Piano, the leading subscription, data management, and customer experience technology provider, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology Pioneers”.
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Traffic Volume 4: Exploring Data-Driven Healthcare, the Rise of TikTok, Secrets to Digital Subscription Success and More

Traffic Volume 4: Exploring Data-Driven Healthcare, the Rise of TikTok, and More

What do preventative healthcare, TikTok, and modern journalism have in common? They’re all combining data and innovation to find new ways to thrive in the current digital landscape. 
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Churn Decreases Following COVID-19 Subscription Surge

News subscribers acquired during the COVID-19 outbreak are retaining better than those acquired before the crisis.
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Subscriptions Rise With Coronavirus Coverage: Weekly Updated Chart

Subscriptions Rise With Coronavirus Coverage

Piano has been tracking subscription trends in Europe and the United States since the beginning of March, just before the global pandemic was declared on March 11. The chart below shows the
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Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

Piano finds significant increase in news subscriptions tied to COVID-19 outbreak.
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