Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Relationships are tricky. Sometimes you meet someone and find yourself clicking right away. Other times — while you’re both interested — your date may be slower to engage. They need to be ...
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Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog, under the title “Has AI ...
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Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog.
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Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In
The Digital Subscriber Conversion Rate: How to Be a Top Performer

The Digital Subscriber Conversion Rate: How to Be a Top Performer

This article, by Piano CEO Trevor Kaufman, was originally published on March 27, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title “Time in
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Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions.
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Five Tips to Growing Reader Revenue: Attracting and Sustaining a Loyal Audience

Five Tips to Growing Reader Revenue: Attracting and Sustaining a Loyal Audience

You want to grow your membership numbers and increase your reader revenue. That much you know – but how do you make it happen?
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Making Headlines: Piano LT[x] in the News

Making Headlines: Piano LT[x] in the News

In June 2019, when Piano launched the machine learning framework LT[x], we said we were putting an end to the metered paywall. Now, find out what else LT[x] (for Likelihood To [act]) can do in a
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Chrome 76 and the End of the Incognito Loophole

Chrome 76 and the End of the Incognito Loophole

For years, media companies have been rolling the dice. This week, they saw an unlucky number come up.
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ESP-Integration-Hero

The Future of Content is Now: The Cross-Platform Capabilities of Piano

You might call it the sixth sense of the Piano platform. Like the extrasensory perception it shares a name with, Piano ESP looks into the future, using machine learning to analyze behavior across
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