The Launch: TechCrunch Offers Something “Extra”

Since 2005, TechCrunch has been the go-to source for the latest news on technology and startups, with a thriving events business and 15 million monthly active users (per ComScore). Then they ...
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The Launch: TechCrunch Offers Something “Extra”

The Launch: The Hustle Takes on “Trends”

Founded in 2015 as an events company, The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now ...
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The Launch: The Hustle Takes on “Trends”

Membership Has Its Perks: How CAFE Insider Reached More Than 15,000 Members During Its First 90 Days

A demonstrably engaged audience. Passion for their brand. A strategy that puts the audience first.
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Building the Brand: Why AAAS Introduced a Metered Paywall

When you want to get the latest news on international science policy, view rich multimedia pieces that span scientific disciplines, or follow the latest offerings from award-winning science
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How Bonnier Corporation Offered Users a Taste of Something New with Its Premium Ad-Light Experience

In 2018, Bonnier Corporation, one of the largest special-interest publishing groups in the U.S., with more than 200 special interest brands — including titles like Saveur, Field & Stream, Outdoor
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Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

How Golf Digest Swings and Wins with a New Digital Model Based on Premium Content

A trusted source of golfing news and information, Golf Digest has a well-developed but niche readership loyal to their brand, with a print circulation of 1.6 million and an average of more than
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Inside Philanthropy Shifts Strategy and Grows  Revenue by 58%

Inside Philanthropy (IP) was created with a simple goal in mind - to pull back the curtain on one of the most powerful and dynamic forces shaping society. It’s an often secretive world, where
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Behind Business Insider's Paid Content Success Story

Behind Business Insider's Paid Content Success Story

Business Insider developed and executed a paid premium content offer, but wanted to further increase engagement, conversion rates, and revenue. 
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