On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that ...
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piano-podcast-mediavoices-tortoise

Bloomberg Digital Relaunches With Subscriptions

One of our mantras here at Piano is test and learn. We constantly encourage our clients to run experiments big and small — testing everything from creative messages to business models. So last ...
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Paywall-1

Report from the FT Digital Media 2016 conference

Piano’s CRO Peter Richards is attending the FT Digital Media 2016 Conference today and tomorrow. Peter sent back a few observations.
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Video
Revenue

Paid content journey – from dollar shave to fan club

By Nick Tjaardstra, WAN-IFRA What does selling online news have in common with selling shaving razors?
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Strategy

New Zealand Newspaper jumps on the Paid Content bandwagon

By Tim Murphy, The Spinoff Its masthead describes it as the “Independent Voice of the South.” Others, affectionately, call it the Oddity. Now the Otago Daily Times lives up to both labels with
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Strategy-1
User engagement

Jon Skinner (ESPN) and Shane Smith (Vice) share thoughts at Code/Media

Piano's David Restrepo is at the Code/Media conference in Dana Point, CA and listened to ESPN chief Jon Skinner talk about the future of ESPN. Apparently, David says, ESPN is working on getting
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Revenue

The trouble with growth

By Damaris Colhoun, Columbia Journalism Review
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