Why Free Trials Don’t Always Lead to Long-Term Loyalty

Despite the current state of the economy, one thing is nearly certain — consumers crave content more than ever, and streaming content is in abundance.
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Why Free Trials Don’t Always Lead to Long-Term Loyalty

Piano Partners with the Local Media Consortium

The collaboration will empower LMC members to enhance audience engagement and drive subscription conversion.
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Piano Partners with the Local Media Consortium, to Collaborate with Media Organizations Across North America

Piano Awarded as Technology Pioneer by World Economic Forum

Piano, the leading subscription, data management, and customer experience technology provider, was selected among hundreds of candidates as one of the World Economic Forum’s “Technology ...
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Piano Awarded as Technology Pioneer by World Economic Forum

10 Strategic Recommendations Fuelled by Piano’s Benchmark Data

What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?
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Churn Decreases Following COVID-19 Subscription Surge

News subscribers acquired during the COVID-19 outbreak are retaining better than those acquired before the crisis.
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Subscriptions Rise With Coronavirus Coverage: Weekly Updated Chart

Subscriptions Rise With Coronavirus Coverage

Piano has been tracking subscription trends in Europe and the United States since the beginning of March, just before the global pandemic was declared on March 11. The chart below shows the
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Coronavirus Coverage Drives Surge in Audience and Subscriptions for News Publishers in Europe and U.S.

Piano finds significant increase in news subscriptions tied to COVID-19 outbreak.
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Sustaining the News Business Through Crisis

As the COVID-19 crisis intensifies around the world, the incredible value that newsrooms provide has never been clearer. The information that journalists are working around the clock to deliver
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

The clock is ticking on third-party data.
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