Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

When Google Chrome announced in January that they were phasing out third-party cookies, the media industry finally tipped from slow-burn concern about the future of ad targeting into outright ...
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Piano Introduces Piano Zero, the DMP for a Cookieless Future

Piano Zero is the only end-to-end solution that collects, manages and monetizes zero-and first-party data.
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Strength in Numbers: The Transformational Power of Publisher Alliances

Around the world, across digital media, would-be competitors are banding together.
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Strength in Numbers: The Transformational Power of Publisher Alliances
Piano Acquires Cxense, Expanding the Possibilities of the Platform with Data Management and Intelligent Personalization Capabilities

Piano Acquires Cxense, Expanding the Possibilities of the Platform with Data Management and Intelligent Personalization Capabilities

New York, October 3, 2019 — Piano is pleased to announce the acquisition of Cxense, an AI-powered data management and intelligent personalization technology provider. Based out of Oslo, Norway,
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Fraud, Friction and the Future of Two-Factor Authentication: The Long-Term Potential of PSD2 and SCA

Fraud, Friction and the Future of Two-Factor Authentication: The Long-Term Potential of PSD2 and SCA

This article, by Piano CEO Trevor Kaufman, was originally published on September 22, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title
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https://resources.piano.io/articles/psd2-and-strong-customer-authentication-six-things-to-know

PSD2 and Strong Customer Authentication: Six Things to Know

Digital businesses across the European Economic Area (EEA) and the European Union (EU) are probably already aware of the new regulations coming into place around online checkout.
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Look Beyond the Meter: The Future of the Metered Paywall

Look Beyond the Meter: The Future of the Metered Paywall

This article, by Piano SVP Michael Silberman, was originally published on August 20, 2019 under the title “The Future of the Metered Paywall,” as part of the Online News Association's blog for
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The Power of AI: How Today’s Marketers Can Turn Data Into Action

The Power of AI: How Today’s Marketers Can Turn Data Into Action

There’s a debate going on in the technology industry today — one that’s been argued across the pages of The Economist, Wired and Forbes. They’ve all asked the question: is data the new oil?
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Predicting Conversion: The Variables of User Behavior

Predicting Conversion: The Variables of User Behavior

This article, by Piano SVP Strategy Michael Silberman, was originally published on August 14, 2019 as part of Digital Content Next’s InContext blog, under the title “Predicting conversion:
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