Building a Successful Digital Subscription Business: How it Starts

This article, by Piano CEO Trevor Kaufman, was originally published on April 30, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title ...
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Building a Successful Digital Subscription Business: How it Starts

Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog, under the title “Has AI ...
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Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog.
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Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In
The Digital Subscriber Conversion Rate: How to Be a Top Performer

The Digital Subscriber Conversion Rate: How to Be a Top Performer

This article, by Piano CEO Trevor Kaufman, was originally published on March 27, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title “Time in
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Chrome 76 and the End of the Incognito Loophole

Chrome 76 and the End of the Incognito Loophole

For years, media companies have been rolling the dice. This week, they saw an unlucky number come up.
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piano-podcast-mediavoices-tortoise

On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that
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The Advent of Apple News Plus: Great for Business or Too Good to Be True?

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives,
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AppleNews_Plus_2

The Advent of Apple News Plus — Great for Business or Too Good to Be True?

On March 25, as Apple announced its latest push into media, the Piano team was in Vail, Colorado, attending the annual Digiday Publishing Summit. In rooms filled with publishing executives,
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