Look Beyond the Meter: The Future of the Metered Paywall

This article, by Piano SVP Michael Silberman, was originally published on August 20, 2019 under the title “The Future of the Metered Paywall,” as part of the Online News Association's blog for ...
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Look Beyond the Meter: The Future of the Metered Paywall

The Power of AI: How Today’s Marketers Can Turn Data Into Action

There’s a debate going on in the technology industry today — one that’s been argued across the pages of The Economist, Wired and Forbes. They’ve all asked the question: is data the new oil?
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The Power of AI: How Today’s Marketers Can Turn Data Into Action

Predicting Conversion: The Variables of User Behavior

This article, by Piano SVP Strategy Michael Silberman, was originally published on August 14, 2019 as part of Digital Content Next’s InContext blog, under the title “Predicting conversion: ...
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Predicting Conversion: The Variables of User Behavior
Building a Successful Digital Subscription Business: How it Starts

Building a Successful Digital Subscription Business: How it Starts

This article, by Piano CEO Trevor Kaufman, was originally published on April 30, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title
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Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog, under the title “Has AI
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Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog.
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The Digital Subscriber Conversion Rate: How to Be a Top Performer

The Digital Subscriber Conversion Rate: How to Be a Top Performer

This article, by Piano CEO Trevor Kaufman, was originally published on March 27, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title “Time in
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Chrome 76 and the End of the Incognito Loophole

Chrome 76 and the End of the Incognito Loophole

For years, media companies have been rolling the dice. This week, they saw an unlucky number come up.
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piano-podcast-mediavoices-tortoise

On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that
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