Bloomberg Digital Relaunches With Subscriptions

One of our mantras here at Piano is test and learn. We constantly encourage our clients to run experiments big and small — testing everything from creative messages to business models. So last
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Why I’m Joining Piano

By Michael D. Silberman, SVP Strategy
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User engagement

Are We at a Tipping Point Against the Dominance of Ad-Supported Journalism?

by Hampton Stephens, Mediashift
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User jorney

Data-driven product pricing for digital subscriptions

This is another article from Piano’s Lead Data Scientist Roman Gavuliak written last year and re-posted here for the edification of our faithful readers. To read all of Roman’s articles please
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Editorial Analytics: news organizations embracing analytics and metrics, but most have far to go

News organizations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many
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