Why Free Trials Don’t Always Lead to Long-Term Loyalty

Despite the current state of the economy, one thing is nearly certain — consumers crave content more than ever, and streaming content is in abundance.
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Why Free Trials Don’t Always Lead to Long-Term Loyalty

10 Strategic Recommendations Fuelled by Piano’s Benchmark Data

What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?
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Sustaining the News Business Through Crisis

As the COVID-19 crisis intensifies around the world, the incredible value that newsrooms provide has never been clearer. The information that journalists are working around the clock to deliver ...
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

The clock is ticking on third-party data.
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

When Google Chrome announced in January that they were phasing out third-party cookies, the media industry finally tipped from slow-burn concern about the future of ad targeting into outright
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How to Be a Digital Advertising Superstar

How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

Say you're a luxury carmaker that wants to target advertising specifically at young men over 18 who listen to rap. How do you go about reaching that key demographic?
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Strength in Numbers: The Transformational Power of Publisher Alliances

Strength in Numbers: The Transformational Power of Publisher Alliances

Around the world, across digital media, would-be competitors are banding together.
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Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

Lessons From the Nordics: 5 Ways to Get More Out of Mature Subscription Strategies

Call them the pioneers of digital subscription providers.
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Rethinking Audience in a User-First World: Building a Revenue Strategy That Converts

Rethinking Audience in a User-First World: Building a Revenue Strategy That Converts

In the world of media, Fall 2019 began with a flurry of acquisition news.
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