How Digital Publishing Strategies are Leading Brands to a Cookieless Future

It’s no secret that at some point in 2022, third-party cookies will crumble.
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 The state of direct brand engagement

Lessons from FIPP World Congress 2020 – How Funke Mediengruppe’s new subscription strategy helps finance local journalism

Funke Mediengruppe is one of the leading publishers in Germany, focusing on local news, digital and national magazines. They operate 12 local newspapers, all who are now operating under a ...
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How Funke Mediengruppe’s new subscription strategy helps finance local journalism

Announcing Piano Academy: The Subscription Event of 2020

Successful subscription businesses are a journey, not a destination. And what works for one isn’t necessarily the right fit for another. 
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piano_the_subscripiton_event_of_2020
Why Free Trials Don’t Always Lead to Long-Term Loyalty

Why Free Trials Don’t Always Lead to Long-Term Loyalty

Despite the current state of the economy, one thing is nearly certain — consumers crave content more than ever, and streaming content is in abundance.
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10 Strategic Recommendations Fueled by Piano’s Benchmark Data

What can media companies do to optimize their digital subscription business? Where do the biggest areas exist for potential growth?
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Sustaining the News Business Through Crisis

As the COVID-19 crisis intensifies around the world, the incredible value that newsrooms provide has never been clearer. The information that journalists are working around the clock to deliver
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Why Zero-Party Data Is Publishers’ Secret Weapon in a Post-Cookie World

The clock is ticking on third-party data.
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Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

Introducing Piano Zero: How Piano Meets Publisher Needs in the Cookieless Era

When Google Chrome announced in January that they were phasing out third-party cookies, the media industry finally tipped from slow-burn concern about the future of ad targeting into outright
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How to Be a Digital Advertising Superstar

How to Be a Digital Advertising Superstar: Maximizing Revenue Through AI-Powered Segments

Say you're a luxury carmaker that wants to target advertising specifically at young men over 18 who listen to rap. How do you go about reaching that key demographic?
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Orchestrate and automate your entire user journey with Piano.