Inside Philanthropy Shifts Strategy and Grows  Revenue by 58%

Inside Philanthropy (IP) was created with a simple goal in mind - to pull back the curtain on one of the most powerful and dynamic forces shaping society. It’s an often secretive world, where ...
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Piano Powers Canada's Latest Tech Business Site

Canada’s newest subscription news outlet The Logic officially launched in beta today. They’re a Piano client and we’re thrilled to support them.
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Bloomberg Digital Relaunches With Subscriptions

One of our mantras here at Piano is test and learn. We constantly encourage our clients to run experiments big and small — testing everything from creative messages to business models. So last ...
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Why I’m Joining Piano

By Michael D. Silberman, SVP Strategy
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Data-driven product pricing for digital subscriptions

This is another article from Piano’s Lead Data Scientist Roman Gavuliak written last year and re-posted here for the edification of our faithful readers. To read all of Roman’s articles please
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Editorial Analytics: news organizations embracing analytics and metrics, but most have far to go

News organizations are increasingly embracing the use of analytics and metrics as part of editorial decision making, but what constitutes a sophisticated analytics strategy? And why are so many
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