Rethinking Audience in a User-First World: Building a Revenue Strategy That Converts

In the world of media, Fall 2019 began with a flurry of acquisition news.
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Rethinking Audience in a User-First World: Building a Revenue Strategy That Converts

Six Things to Know About Ad Blocking: How to Restore Revenue With the Right Response

This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions.
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Six Things to Know About Ad Blocking: How to Restore Revenue With the Right Response

Predicting Conversion: The Variables of User Behavior

This article, by Piano SVP Strategy Michael Silberman, was originally published on August 14, 2019 as part of Digital Content Next’s InContext blog, under the title “Predicting conversion: ...
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Predicting Conversion: The Variables of User Behavior
Building a Successful Digital Subscription Business: How it Starts

Building a Successful Digital Subscription Business: How it Starts

This article, by Piano CEO Trevor Kaufman, was originally published on April 30, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title
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Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Five Ways to Drive Casual Reader Conversion: Engaging With Every Type of User

Relationships are tricky. Sometimes you meet someone and find yourself clicking right away. Other times — while you’re both interested — your date may be slower to engage. They need to be courted
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Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

Has AI Brought an End to the Metered Paywall?: Saying Good-Bye to the “Magic” Meter Number

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog, under the title “Has AI
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Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

Incognito and the Metered Paywall vs. Freemium Debate: Where Chrome 76 Fits In

This article, by Piano CEO Trevor Kaufman, was originally published on June 11, 2019 as part of the International News Media Association’s "Satisfying Audiences" blog.
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The Digital Subscriber Conversion Rate: How to Be a Top Performer

The Digital Subscriber Conversion Rate: How to Be a Top Performer

This article, by Piano CEO Trevor Kaufman, was originally published on March 27, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title “Time in
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Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions.
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