The Digital Subscriber Conversion Rate: How to Be a Top Performer

This article, by Piano CEO Trevor Kaufman, was originally published on March 27, 2019 as part of the International News Media Association’s “Satisfying Audiences” blog, under the title “Time in ...
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The Digital Subscriber Conversion Rate: How to Be a Top Performer

Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

This article draws on best practices and data gathered from across hundreds of subscription websites and millions of user interactions.
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Building Relationships That Convert: Five Best Practices for Getting the Most Out of Registration

Five Tips to Growing Reader Revenue: Attracting and Sustaining a Loyal Audience

You want to grow your membership numbers and increase your reader revenue. That much you know – but how do you make it happen?
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Five Tips to Growing Reader Revenue: Attracting and Sustaining a Loyal Audience
Chrome 76 and the End of the Incognito Loophole

Chrome 76 and the End of the Incognito Loophole

For years, media companies have been rolling the dice. This week, they saw an unlucky number come up.
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The Getting Started Guide: A Phased Approach to Defining and Developing the Right Subscription Product

The Getting Started Guide: A Phased Approach to Defining and Developing the Right Subscription Product

Introduction With circulation declining and digital advertising being commoditized throughout the media industry, it’s more critical than ever to establish a direct relationship with users, and
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The Launch: TechCrunch Offers Something “Extra”

The Launch: TechCrunch Offers Something “Extra”

Since 2005, TechCrunch has been the go-to source for the latest news on technology and startups, with a thriving events business and 15 million monthly active users (per ComScore). Then they
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The Launch: The Hustle Takes on “Trends”

The Launch: The Hustle Takes on “Trends”

Founded in 2015 as an events company, The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now
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Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

Making Every Offer Count: Turning Users Into Subscribers in a Modern Media Landscape

Introduction In today’s competitive media environment, content providers and publishers need to use all of the tools in their toolbox to meet their audience and revenue goals. But many are still
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piano-podcast-mediavoices-tortoise

On the Merits of Membership: Piano and Tortoise Join the Podcast "Media Voices"

“Great membership businesses grow exponentially through recommendation.” Katie Vanneck-Smith, co-founder of Tortoise Media, is putting this hypothesis to the test with the slow-news venture that
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