Since 2005, TechCrunch has been the go-to source for the latest news on technology and startups, with a thriving events business and 15 million monthly active users (per ComScore). Then they decided to bring on something extra. On February 12, 2019, with the help of Piano’s platform for digital media, the Verizon-owned company launched Extra Crunch. The subscription-based product offers users access to exclusive deep-dive content especially for startups, savings on TechCrunch events, and a premium experience that includes the new Rapid Read and List Builder tools — making it easy to read content faster or simply save it for later instead.
Piano spoke to Travis Bernard, TechCrunch’s head of audience development, about Extra Crunch. We began by asking him about how TechCrunch approached planning the new subscription product.... click here to view the full article!