The Launch: The Hustle Takes on “Trends”

The Launch: The Hustle Takes on “Trends”

Founded in 2015 as an events company, The Hustle newsletter was founded the following year and has since evolved to become largely known for its carefully curated content and distinct voice. Now they’re launching a new premium subscription-based product with a Netflix-style approach that allows them to provide high-quality content at an affordable price, alongside events and membership perks. Trends — powered by Piano — was introduced to The Hustle's one million plus readers on June 4 and made its content debut on June 11.

To discuss what went into the launch of Trends, Piano spoke to John Dunkel, lead product manager at The Hustle. First up: a view into what the planning stage looked like..... click here to view the full article! 



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